Back in February, I had a growing frustration with how I thought B-Schools were behind the ball in moving toward video and info sessions being available 24 hrs, 7 days a week online. Yes, the in person info sessions are being done and so are the world MBA tours. But, it takes a huge amount of effort to research schools during the self-selection process. Videos, virtual tours, virtual info-sessions are important channels to get students know more than just the brand name of the school through indirect channels.
I do realize that many B-Schools are making huge efforts to improve their websites to improve navigation to make it easier on the prospective student. In fact, Wharton, Stanford, Yale, UVA(Darden), Dartmouth(Tuck), UC San Diego(Rady), Carnegie Mellon(Tepper), Arizona State, Purdue (Krannert) are just a handful of such schools who have revamped their web sites in the last 12 months. Many have them have included Podcasts and Videos over the last year as well. Which I've really loved. But none created a virtual info session.
So, when Wharton opened up their online Virtual Session today, I was really impressed. Wharton is the first school that I've seen to do this. (Requires Flash Player.) Listen to an audio slide show info session presented by Thomas R. Caleel (Director of Admissions) (click on the pic below to access)