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Journey to my MBA

Tuesday, May 23, 2006

HEC using weird recruitement tactic with iPod


Yesterday, I received this crazy e-mail from HEC Paris about how all their MBA students will be given a "free" Ipod. Moreover, the letter punctuated how I should apply by May 29th for the Sept 2006 class start date.

This is a cheap marketing tactic. What made it worse was the fact that it was signed by Associate Dean Valerie Gauthier. This was a mistake. It's a good thing that the school has a reasonable reputation. It's too bad that they made such a bad marketing mistake. Get it together Valerie/HEC Paris. An iPod is not enough of a reason to apply to any school!

Here's the e-mail.

Apple and HEC Sign Historic iPod Deal



Apple and HEC have just signed a unique agreement that will enable MBA participants to take advantage of iPods and the fast-growing iPod technology. Apple will also install a major new computer room in the MBA building with high-powered computers and tools.

Every participant entering the MBA program in September 2006 and beyond will be offered a free iPod engraved with the HEC logo on the back. With iPods in hand, you will have access to some lectures, tutorials and other pedagogical materials in video format. Your iPod will also enable you to upload class schedules, language lessons, maps of Paris, and online news information.

Apple selected HEC because our MBA graduates continue to make a difference in today’s global marketplace. Apple wants to test its innovative digital solutions in our cooperative hands-on environment where professors and participants work together to create new content and case studies. Management education will benefit enormously from the Apple-HEC tie-up, as we integrate digital technology even deeper into the MBA curriculum.

We hope you will participate in the iPod pilot by joining our MBA program. If you wish to start in September 2006, the deadline for application submission is Monday May 29.

Sincerely,

Valérie Gauthier, PhD
Associate Dean, HEC MBA Program

7 Comments:

Anonymous the daily travails said...

Maybe not, but a computer lab that actually has Apple technology? I'd be tempted. (No pun intended.)

7:23 PM  
Blogger Dave for MBA said...

Heh Heh, Your such a Mac fan. I love it.

7:49 PM  
Anonymous Anonymous said...

I would say this is something a sorta revolutionising the concept of education.making it mobile.You can miss a class and can make it up by listening to the class ofcourse u may miss the classroom drawings but then this has it fair share of advantages.

8:26 PM  
Blogger Dave for MBA said...

Michigan is doing the Podcast thing too, but their not giving out iPODs. The concept of podcasts for classes is good. But, the marketing strategy to get people to apply because of the iPOD giveaway is below HEC's previous standards and tasteless as far as I'm concerned.

1:35 PM  
Blogger JuiceMeUp said...

Hey Dave

Superb blog, I have made myself a life long subscriber of your blog, heck today my productive hours at work saw a steep fall like the Bombay Stock Exchange Sensitive Index. Greatly thankful to you for all the resources/information/experiences mentioned in your blog.

4:31 PM  
Anonymous Anonymous said...

so which univ have u got into? whr r you studying currently?

10:15 PM  
Blogger sou said...

Hi Dave,
I have been keenly following your website for my MBA prep and am not sure how to post my question to you so I am just emailing you here.

I am very confused about the prep course to take and tryin to choose between MLICETS and VERITAS or Mnahattan gmat? Can you please suggest? I really need the advice so I enroll asap.

Thank you very much and a great blog site BTW. I simply love it.

Sou.

9:51 AM  

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